Public Relations
Public Relations
Public Affairs
Government Relations
Corporate Communications
international media


Mr. Yuval Peleg, President & CEO, YPR Public Relations
Mr. Daniel Grisaru, Vice President & Public Affairs Director
About Us

Mr. Yuval Peleg is the Founder, President & CEO of Haifa based YPR Public Relations.
Since founding the firm, he has provided advice and counsel to companies, global interests, high-profile individuals, regional businesses, government agencies and academic institutions both on routine public relations matters and extremely sensitive issues.

A nationally recognized expert in PR, Mr. Yuval Peleg is known for his aggressive, results focused orientation, and has close working relationships with members of the media, influencers, decision makers, politicians and celebrities.
He brought with him over 15 years of media experience to YPR Public Relations as head of the news desk in Haifa of Yediot Achronot the no 1 newspaper in Israel.
Academic experience in differ academic institutions such as in The Department of Communications, University of Haifa as a senior lecturer and at The Max Stern Academic College Of Emek Yezreel is the fastest growing, accredited, institution of higher learning in the Galilee, The Druze Research Institute the Carmel College is the first in the Druze sector established in year 2000.  

Mr. Yuval Peleg is communications advisor to the Shipping & Cruise Company Mano,
one of the largest enterprises in the years 2005 and 2006 according to Dun & Bradstreet Israel. Other significant former clients are The Rambam Hospital in Haifa, Shechtman Construction Company, Zoglobeck Meat Production Company.

Mr. Yuval Peleg was recently hired by the Manufacturers’ Association of Israel (MAI),
The Metal and Electrical industries who are responsible for the manufacture of the Merkava mark 4 tank his services as crisis communications, public affairs and government relations manager.

Since its establishment in 1921, the Manufacturers’ Association of Israel (MAI) is recognized as a central force in the Israeli economy as a whole, and in the industrial sector in particular.

The Metal and Electrical industries are the backbone of Israeli industry.
This branch accounts for around one-fifth of industrial output in Israel (around NIS 46 billion in 2002), and also around one-fifth of Israel’s total exports (US$3.7 in 2002). It employs a quarter of Israel’s industrial work force (about 90,000 workers).

The Metal and Electrical industries include a wide range of products and technologies intended for military and civilian use, for investments and infrastructure, for private and public consumption and for local and export markets.

Principal markets are: Aviation and Security, aircrafts, ships, tanks and spare parts,, missiles, armaments, ammunition, etc.


Mr. Daniel Grisaru serves as Senior Vice President and takes care of Corporate & Governmental Issues for YPR Public Relations with over twelve years of experience in public relations and brand marketing communications with leading consumer brands Israeli International Coalition for Missing Soldiers and the Likud Party in Israel and abroad..

Mr. Daniel Grisaru is building the agency’s corporate, consumer, marketing and tourism  practices.

Mr. Daniel Grisaru has significant experience in media, communications, public relations, non profits and government.

Most recently, he served as the International Coalition for Missing Israeli soldiers’ Chief Communications Officer where he established himself as a key player in building the right connections with the leading military and governmental personalities, foreign governments, Embassies in Israel, Jewish and Christian non profit organizations, “NGO’s “, and the entertainment business.

Professional public affairs analyst, strategist & lobbyist for more than 12 years.
Communications advisor for Likud Knesset candidates & candidates for positions in the Municipal Governments, Jewish Agency, &  the JNF

Spokesperson for the Israeli Bio Tech industry, healthcare and medical research clients. working for the Foreign Press in Israel.
Home Land Security {HLS} and Military national corporations and international corporations.

Telecom and Bio-Tech Exhibition in Israel which presents the latest innovations on behalf of The Israel Export and International Cooperation Institute opens the door to business and trading opportunities with Israel and The Israel Trade Fairs and Convention Center in Tel Aviv – Jaffa.

“ European Public Relations ”
World Publicity and Public Awareness Campaigns.
Recognizing the international nature of IT, I understood that there is a need for
“ European Public Relations ” in the way I think ,work and deliver results.        
All our activities are aimed at European countries in Western and Eastern Europe.
We have a European team of multilingual Public Relations’ specialists.
We have contributed to the successful launches of companies.